The Ultimate 2025/26 WSL Kit Guide: Prices, Brands & Favourite shirts

August 15, 2025

Remember when we actually wore our club’s latest football shirt to play football? Strolling over to the local park, ball under arm, feeling like an absolute legend in a box-fresh kit.

Those days might be behind some of us, but the buzz of getting your club’s new shirt? Still very real.

Kit launches have become key moments in the football calendar – cinematic reveal videos, influencer cameos, and that delicious reminder that a new season is just around the corner.

The kit game has levelled up: sharper designs, premium fabrics, next-gen tech, and eye-watering price tags – but still the kind of matchday merch every fan wants in their wardrobe.

Here’s our rundown of every Women’s Super League kit released so far (no London City drop yet) — complete with brands, price comparisons, and every design. And yes, we’ve picked our three favourites.

Brands leading the way

The WSL is currently a five-brand league: Adidas, Nike, Puma, Umbro, and Castore. Between them, Adidas and Nike account for a whopping 75% of all kits.

That kind of dominance brings consistency (and serious design and marketing budgets), but it also means you occasionally get déjà vu – a recycled collar here, a slightly tweaked pattern there. If you want real surprises, third kits are usually where brands take bigger risks.

Shirt pricing

Fun fact: the average WSL season ticket is £96. The average home shirt? £80. Throw in one for your partner or a couple for the kids, and suddenly you’re in mini-break-holiday-money territory. Shirt pricing is no joke – especially when clubs drop new releases every year, often with three variations.

Stadium shirts

Winners: Leicester City, Brighton
Losers: Man City, Aston Villa, Chelsea, Spurs, Liverpool, Man United

The cheapest stadium shirts this season are £70 (Brighton and Leicester), while the league-wide average sits at £80. Brighton, Leicester, and West Ham only offer one version – and honestly, we respect it. Let’s keep the bragging rights on the pitch, not in the checkout basket.

Authentic shirts

Winners: No one
Losers: Everyone

£130 for a football shirt? We don’t care how elite the sweat-wicking technology is (an actual thing).

Kids shirt pricing

Winners: Leicester City
Losers: Everton, Spurs, Chelsea

Leicester win again here, coming in at £45 for a kids’ shirt. The most common price is £60, which means the Foxes are offering theirs 25% cheaper than most. Clap, clap, clap.

Every Shirt Released

It’s rare to see every kit lined up side-by-side, but when you do, the differences stand out. Sure, half of the WSL’s home shirts are blue, but no two are alike – from tonal patterns and embossed crests to unique sleeve and collar details. Whatever the brand on the label, each club’s kit has its own identity ,and the kit designers deserve credit for that.

Kit makers face the constant challenge of innovating without losing tradition. This season, most have nailed it — blending subtle nods to heritage with modern, performance-driven design.