We are VERTA – the women's football culture brand
VERTA exists to redefine how women’s football is seen, talked about, and celebrated.
It was created to inspire more women and girls to play, watch, and benefit from the women’s game.
Our mission is clear:
To bring the world of women’s football — both on and off the pitch — to life, with the insight, energy, and depth it deserves.
Because goals, games, and trophies are important – but so is everything else that surrounds the game.
Football shapes who we are, breaks down barriers, brings people together, and influences how we express ourselves – through music, fashion, art, food, language, and identity.
And at VERTA, we think that’s worth celebrating.
We don’t just report on the game – we live it and breathe it. We bring stories that matter, when they matter – inspiring, informing, and entertaining anyone with an interest in the women’s game.
In-depth match stats and game write-ups? Check.
Latest kit launches? Check.
All the latest bangers? Check.
Player, fan and community interviews? Check.
Competitions, quizzes, giveaways, and hunting down the latest garms Lauren James wore on a night out so we can tell you where to buy them? Check. Check. Check. Check.
We speak to a new generation of engaged, values-led, culture-savvy audiences – and we do it with style, substance, and personality.
This is women’s football, on its own terms, in its own unique way.
Our Content Pillars
Lifestyle & Culture: Creating and sharing the stories of players, fans, and communities whose lives are influenced by the game on and of the pitch. We celebrate how football shapes culture, inspiring people on what to wear, what to listen to, what to eat, how to train more effectively, and how to take care of their mind and body.
Partner with us
We are seeking sponsors and partners who share our vision, believe in the transformative power of the women’s game, and want to be part of this incredible journey with us.
If thats you, contact us now to be part of something special.
