Header image: courtesy of TOGETHXR
We love to see footballers showing up on and off the pitch. Top pros are gold dust for brands trying to promote the latest in sportswear and fashion. You only have to open social media to see the sheer volume of collaborations between global brands like Nike, adidas and Puma with star names like Aitana Bonmatí, Leah Williamson, and Alex Morgan.
However, there’s something about women’s footballers doing their own thing and launching their own brands that just hits differently. Drawing inspiration from fans, the dressing room, pop culture, and fashion trends – blending it all with their own unique style and personality that makes us sit up and take notice. It’s a mix of looks, purpose, and attitude – capturing both game-day and post-game-day vibes.
From streetwear drops to purpose-led fashion labels, these current and former pros are proving that great style doesn’t stop at the final whistle – and we’ve rounded up our top picks from each.
1. TOGETHXR
Who: Co-founded by U.S. football icon Alex Morgan, Olympians Simone Manuel, Chloe Kim, and Sue Bird, and launched in 2021.
What: TOGETHXR is more than a clothing brand – it’s a media and commerce platform focused on championing equality, equity, and visibility in sport and culture. Huge community vibe, fantastic content, and a genuine sense of purpose. Their gear celebrates women’s sport while proceeds often support women-led initiatives.
Products: Apparel, accessories, and jewellery that blend sport, activism, and pop culture. Think viral slogan tees like “Everyone Watches Women’s Sports”, bold graphics, and comfy fits.
Pricing: T-shirts start around £35; hoodies range from £65–£77.
Site: www.togethxr.com
Our favourites
2. RE—INC
Who: Created by USWNT legends and two-time World Cup winners Christen Press and Tobin Heath.
What: RE—INC is a purpose-driven collective that fuses creativity, activism, and fashion. There’s even a podcast series that’s well worth a listen. A portion of proceeds supports justice and equity-based initiatives.
Products: A mix of apparel, bags, art, scarves, and more. Gender-neutral lifestyle and streetwear that challenge norms, with limited-edition drops, artist collabs, and ethically made basics.
Pricing: Accessories start around $10; T-shirts and hoodies range from $58–$108.
Site: www.re-website.com
Our top picks
3. ALIGNE – LUCY BRONZE COLLECTION
Who: England Lioness Legend and Chelsea right-back Lucy Bronze.
What: The collection was co-created by Lucy Bronze and women-led fashion brand ALIGNE. It’s eco-conscious, limited edition, and designed to empower women through sharp tailoring and inclusive fits.
Products: A limited-edition collection of sustainably made fashion pieces including blazers, denim, tailored vests, and co-ords.
Pricing: Mid to high-end – trousers start at £119, tops from £125, and jackets up to £329.
Site: Aligne.co
Our top picks
4. HOPE SOLO STORE
Who: Former USWNT goalkeeper, World Cup champion, and owner of the coolest name in football – Hope Solo.
What: Her Spreadshop collection keeps her legacy alive and accessible to fans, with a wide range of customisable apparel for men, women, and kids.
Products: Fan-focused merch from tees and hoodies to mugs, hats, and accessories branded with her logos and signature quotes. However, given her name, you don’t need to be a fan to wear her gear.
Pricing: Budget-friendly, with items from $20 to $45.
Site: www.hopesolo.myspreadshop.com
Our top picks
5. MAE27
Who: Former England and current PSG goalkeeper Mary Earps.
What: Earps made headlines when Nike didn’t release her goalkeeper shirt for sale during the 2023 World Cup – until 150,000 fans signed a petition to change that. In June 2023, she launched MAE27. The brand sold out within hours. It’s grassroots, unapologetic, and full of heart.
Products: Graphic tees and casualwear with bold, empowering slogans like “Be Unapologetically Yourself” and “The world is better with you in it.“
Pricing: Limited runs – shirts priced around £30, hoodies from £55+.
Site: www.mae27official.myshopify.com
Our top picks
More than just Fan Merch
This isn’t token fanwear – it’s seriously good clothing: thoughtful, well-made, and brilliantly designed. You don’t have to be a football fan to wear it, and it proves you don’t need big-name brands to find great style.
These players aren’t just lending their names to products – they’re reshaping what sportswear an fashion can be. Building brands with purpose, community, and real style. Using fashion as a platform for activism, sustainability, and self-expression – and that’s something worth celebrating.
For more content focussing on women’s football fashion, visit our lifestyle hub here
