In the modern game, influence doesn’t stop at the final whistle. Today’s women’s footballers can make an impact both on the pitch and online. Their platforms have become extensions of their careers: part personal diary, part marketing machine.
Some players use that reach to champion causes and expand visibility for the women’s game. Others are commercial heavyweights, converting posts into global partnerships. Either way, visibility is currency – and influence is has become part of the job.
From locker-room leaders to lifestyle icons, these are the eleven most-followed women’s footballers on Instagram – and how they’ve turned attention into authority, purpose, and serious commercial power.
11. Leah Williamson (Arsenal & England) – 1.2m
Who: England’s Euro-winning captain and Arsenal mainstay for over a decade. Calm leader, composed centre-back, and a cultural crossover between football and fashion.
Brand appeal: Nike athlete and Dyson ambassador (fronted the Dyson Zone launch), with major campaigns for Gucci, Pepsi, Walkers, Cadbury, and Mastercard. Has also appeared in Aston Martin F1 activations during the British Grand Prix.
Estimated worth: ~£4 million (Hello Magazine, 2025).
10. Jordyn Huitema (Seattle Reign FC & Canada) – 1.3m
Who: Canada’s Olympic gold-medal forward and Seattle Reign FC star. Former PSG prodigy with a growing global profile and digital-native fanbase.
Brand appeal: New Balance athlete since 2024; featured in women’s performance campaigns across North America. Also partners with Six Star Pro Nutrition. Clean, athletic, relatable image.
Estimated worth: ~£1 million (≈ $1.3 million USD, Essentially Sports, 2024).
9) Deyna Castellanos (Portland Thorns & Venezuela) – 1.7m
Who: Venezuelan playmaker turned media-era star, now at Portland Thorns after a high-profile move from Bay FC in early 2025.
Brand appeal: Nike athlete featured in global campaigns; appeared in AT&T’s She’s Connected series; regular contributor to ESPN Deportes content in Latin America.
Estimated worth: ~£1.2 million (Marca, 2024).
8) Sam Kerr (Chelsea & Australia) – 1.7m
Who: Australia’s all-time top scorer, Chelsea star striker, and genuine global superstar.
Brand appeal: Long-time Nike athlete; EA Sports FC global cover star; Team Visa ambassador; and recurring partner with Qantas.
Estimated worth: ~£4–5 million (Forbes, 2024).
7) Norma Palafox (FC Juárez & Mexico) – 2.1m
Who: Mexican winger and TV personality whose charisma bridges sport, fitness and pop culture.
Brand appeal: Adidas México ambassador; collaborated with Samsung Latam and regional lifestyle brands.
Estimated worth: ~£1 million (Bolavip, 2024).
6) Aitana Bonmati (Barcelona & Spain) – 2.2m
Who: Arguably the best player in the world – two-time Ballon d’Or-winning midfielder and heartbeat of Barça Femení and world champions Spain.
Brand appeal: Adidas and Visa campaigns; Revlon Professional/UniqOne ambassador; UNHCR high-profile supporter advocating education and equality.
Estimated worth: ~£3 million (Forbes España, 2024).
5) Marta (Orlando Pride & Brazil) – 2.8m
Who: Six-time FIFA World Player of the Year and World Cup all-time top scorer – the original GOAT.
Brand appeal: Long-time PUMA athlete and UN Women Goodwill Ambassador, using her platform to promote equality and inclusion through global campaigns.
Estimated worth: ~£3–4 million (Forbes, 2024).
4) Ana Maria Marković (Brooklyn FC & Croatia) – 2.9m
Who: Croatian forward dubbed “The most beautiful footballer in the world” who turned viral fame into a professional platform; now starring in the USL Super League.
Brand appeal: Co-founder of wellness brand Reloadz; growing portfolio of European fitness and fashion collaborations.
Estimated worth: ~£2 million (Daily Mail, 2024).
3) Alexia Putellas (FC Barcelona & Spain) – 3.2m
Who: Two-time Ballon d’Or winner and Barça captain – sporting elegance, excellence and influence personified.
Brand appeal: Nike signature athlete with partnerships including Allianz, Visa, Cupra, and Pepsi’s 2025 global female football campaign, as well as Barcelona’s Spotify collaborations.
Estimated worth: ~£4 million (Forbes, 2024).
2) Alex Morgan (retired 2024; minority owner, San Diego Wave; USWNT legend) – 9.5m
Who: USWNT legend, two-time World Cup champion, and Olympic gold medallist who retired in 2024 and joined the San Diego Wave ownership group in 2025.
Brand appeal: Nike mainstay; co-founder of TOGETHXR; major deals with Coca-Cola, AT&T and Panini.
Estimated worth: ~£8 million ($10 million USD, Forbes, 2024).
1) Alisha Lehmann (FC Como & Switzerland) – 16.3m
Who: The world’s most-followed female footballer; Swiss forward merging sport, style and social influence.
Brand appeal: First female global ambassador for PRIME; regular Adidas campaign features; ongoing EA Sports FC collaborations.
Estimated worth: ~£2.5 million (Essentially Sports, 2025).
The New Face of Influence
Collectively, these eleven women’s footballers command more than 45 million Instagram followers – a digital audience larger than the populations of Spain, Canada, or Argentina. That’s not just visibility; that’s global reach.
From Leah Williamson’s calm authority to Alisha Lehmann’s pop-culture magnetism, they represent women’s football’s new reality: elite athletes who are also marketers, ambassadors, and storytellers. Their feeds don’t just reflect the women’s game – they help shape it, defining how the sport is seen, sold, and celebrated around the world.
In 2025, influence isn’t a byproduct of success – it’s part of it. And these players are setting the benchmark for what modern football stardom looks like, one post at a time.
*Follower counts and partnership information verified as of October 20, 2025, based on official Instagram data and publicly available brand announcements.
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