Finding the right kit is part of the magic of playing the game we love.
Although big hitters like Nike, Adidas, and Puma dominate the shelves, small independent brands are making a huge impact in the women’s game. They’re rethinking fit, pushing style forward, and creating gear with women front and centre – not as an after thought.
Here are some of our favourite independent women’s football sportswear brands that are changing the game — plus our top picks from each.
1. Miss Kick
Who: UK based footballwear brand founded and run by women, with a mission to serve girls and women players.
What they sell: Women’s and girls’ football kit, training tops, tracksuits, legwear, and reusable accessories like headbands and kit bags.
Pricing: Low-to-Mid (£18–£40 for core items); teamwear starts around £18 shorts, £24 tops.
Good to know: 2.5% of every sale goes to the Miss Kick Foundation, supporting opportunities for girls in football.
Site: www.misskick.com
Our top picks
2. Foudys
Who: The first store globally dedicated to women’s football kits and apparel. Based in Manchester, UK
What they sell: Official women’s club and country kits, shirts, tracksuits, scarves, socks, and customisable fan gear.
Pricing: Mid-to-upper range, with replica shirts around £60–£85+
Good to know: In 2025 alone, Foudys created over 33 paid opportunities within women’s football.
Site: www.foudys.com
Our top picks
3. Footballher
Who: A women-first label dedicated to creating football apparel and lifestyle gear for women and girls. Only launched in 2024.
What they sell: On-field kits (coming soon), off-field apparel (hoodies, t-shirts), and accessories like headbands, kit bags, and socks
Pricing: Low-to-Mid — headbands from £8, kit bags around £30, hoodies £35-£45, and grip socks starting at £4–£10.
Good to know: Footballher builds community through its authentic voice and social reach, empowering women and girls to feel seen in football culture.
Site: www.footballher.co.uk
Our top picks
4. IDA Sports
Who: Far larger than the others on our list. IDA are a US-based brand engineering football boots specifically for women and girls — the only company globally committed to creating boots designed around female biomechanics.
What they sell: A full range of women’s football boots, including firm ground, multi-ground, indoor, and futsal models engineered for fit and speed.
Pricing: Med to High: £72 for entry-level models up to £196 for premium performance boots.
Good to know: IDA disrupts the “shrink-it-and-pink-it” approach. They work with scientists, podiatrists, and athletes — and are now the cleats partner for the USL Super League.
Site: www.idasports.com
Our top picks
Proof you don’t need a swoosh or three stripes to make great sportswear
From grassroots pitches to the professional stage, these brands show that top-quality kit doesn’t have to come from the big five. What it takes is listening to the players, understanding their needs, and creating gear built exactly for them.
Whether they’re curating the best football merch or designing their own lines, these labels put women’s football first — with community, inclusivity, and performance stitched into every product.
So next time you upgrade your kit bag, skip the usual suspects. Because every purchase from these brands isn’t just about fresh gear — it’s about backing the future of the women’s game.
